When Premier Health partnered with world-renowned MD Anderson Cancer Center, it inspired a great deal of pride and confidence. This gave Premier Health a chance to turn the tables on cancer. And who better to tell the people of Dayton, Ohio than the caregivers themselves? We launched a campaign to spread the good news which included: print, TV, radio, outdoor and a large display inside the city’s airport. Interactive digital ads were also created that allowed users to erase cancer themselves. All executions drove users to UnitedAgainstCancer.com.